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Creating what you wish existed
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Creating what you wish existed

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blonde curvy woman sitting on pink retro freezer against a pink background while wearing Alila Ophelia Blouse from Ada + Lou and a felt boho hat

Hola, I'm Rebel, one half of the team that is ada + lou.

For me the love of bohemian fashion runs deep. Some of my earliest memories come from days swanning about with my cousins, our hair braided and beaded, our skirts tasseled and belled as we basked in the ‘coolness’ of our patchouli-scented older sisters.

In my ‘20s and ‘30s I worked in, and managed a popular store known for it’s bohemian fashion and lifestyle products.

Month after month I’d spend my store allowance on jewellery, because as a size 14+ I was sized out of most of the gorgeous stock that came through our doors.

It made no sense. Myself and my curvy comrades were young, we were beautiful, and we deserved more than than the bright purple, crushed velvet, medieval offerings that made up ‘plus size’ bohemian fashion.

A little voice has always whispered, "Why don’t you just make what you’re looking for?”

With ada + lou, that voice is finally being heard.

Chantelle and I have been working hard to make our dream of beautiful, bohemian inspired textiles combined with generous, curve accentuating cuts that flow and hug in equal proportion come true.

The fact that we’ve been able to work with other inspiring Aussie women to make that happen right here in Australia has been the icing on the cake.

And now we get to share it with you. How freaking cool is that?!

Welcome to ada + lou. We hope you love it here 💕