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two blonde women wearing ada + lou fashion sit at table against pink wall
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About ada + lou

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We are like-minded friends, Chantelle and Rebel who have long held a dream to make the beautiful bohemian inspired fashion that we love, but can't always find in our size.

Made for curves, and produced right here in Australia, ada + lou is a celebration of that dream and we're so happy to have you here with us.

So, who the heck is ada + lou?

It's you, and me, and us.

When we were trying to name our 'baby' we wanted a name that represented what we were trying to create. We wanted it to be strong and feminine, and beautiful.

ada + lou happens to be our middle names, but they're also names that come from family, strong female lead roles who've come before us.

It also represents what we're creating. Fashion isn't just about clothing our bodies, it's about feeling beautiful, loving who we are, and embodying a little bit of ada + lou. Strong. Feminine. Beautiful.

Just like you 💋